What would you do if you had the cure for cancer?
What if you came up with a product that cures one of the most widespread diseases in the world (effective in all cases, legal, non-toxic, no side-effects... other than curing cancer)?
It's time to take the whatifyouhadthecure challenge, and pretend quite seriously that you have indeed discovered the cure for cancer.
What will you do?
Where will you go? Who will you tell?
You think it will be easy, right? "It works," you say, "so people all over the world will take notice, investors will come flocking, the product will go to market immediately and everyone will be cured!" Right? Right?
Wrong.
But don't take our word for it. Try it yourself. Seriously, try it.
We tend to trust the world to magically produce useful stuff. Nevermind if the people who come up with these things are normal people like you and me, who don't have every resource at their fingertips, let alone lots of money and a maybe the help of a public relations firm. Nevermind the fact that there are countless "cures" out there (some fake, some half-real, some real), their websites flooding the Internet, and that everyone in the world has been so numbed to the term "the cure for cancer" that they roll their eyes at the mere thought.
Yet, yours works. Without any adverse side-effects. And it works on all cancers. The product itself did not appear overnight, in fact, it took years to actually formulate. And it's expensive to make. But besides that, it works.
Have you called up a friend yet?
First you start with the obvious places, the cancer research organizations, the American Cancer Society, National Cancer Institute, Livestrong Global Cancer Initiative, Katie Couric's NCCRA, the American Association for Cancer Research. But they tell you they're not interested in the cure, they're interested in
research. Get it? They don't
want the cure. None of them does. If you don't believe it, give them a call yourself.
Close friends believe you, because they know you're not crazy, but that's as far as it goes. Friends of friends don't believe you. Acquaintances don't believe you. You have photos, stories, but nobody believes you. Some of them say that if it were really real, it would have received national attention immediately. And since it hasn't, it isn't real.
You call up a few journalists. They don't believe you.
You call bigger news organizations. They don't believe you. Not interested.
In the meantime (meaning years later), you've treated hundreds of people with all sorts of different cancers. Skin cancer, primarily, but also breast cancer, brain cancer. You've watched tumors break up and, over a period of weeks, sometimes months, literally fall out of people's skin. They visit their physicians and are declared cancer-free. They are cured.
Still, the product is not on the market.
We aren't saying we have the cure. We aren't saying we don't have the cure, either. We're just posing a hypothetical question, which is, what would you do if you had the cure for cancer?